PPC Mistakes to Avoid and Recomendations to Follow

November 5th, 2013

It seems we’ve all tried our hand at PPC marketing at one time or another- and for good reason.  When properly leveraged, pay-per-click can be an incredibly effective online marketing tool.  It’s flexible, versatile, and gives the user a multitude of options not found in other online advertising mediums. Sounds great, right? However (yes, however!), […]

How to Optimize Your Social Media Profile Pics

October 3rd, 2013

When it comes to our online image, our social media profile pictures can say a lot.  Aside from being a physical representation of our personal selves in the digital world, our profile photos are often the first impression we make when connecting online. That said, we want them to be good! What is the image […]

7 Types of Social Media Users- and How to Engage Them

September 27th, 2013

Technology, specifically social media,  has enabled us to reach the masses quickly and efficiently- and that’s a great start.  Once we ‘reach’ out target audiences, we still need to engage them if we want to elicit a specific response. How do we do that?  First we need to understand who they are and then we […]

Blog Away!

September 25th, 2013

With so many ways to connect with our audiences today via digital media, one of the most basic and personal ways is blogging. Whether it’s Twitter, facebook, Pinterest, or any of the other social media powerhouses, each medium has its pros and cons. Blogging, however, with no immediate character limits and very few restrictions, allows […]